One agent · four channels

One Agent, Every Channel

Deploy your AI agent on WhatsApp, Instagram, Messenger, and your website. Customers reach you where they already are — your agent handles it all, in one unified inbox.

Start free No credit card required
Set up once, deploy everywhere Unified inbox included Every channel in every plan
24/7
answered across every channel
Bella Boutique
via WhatsAppInstagramMessengerWebsite
Hi! Do you ship to Haifa? 👗
AI agent replied
Yes! Free shipping over ₪200, arrives in 2–3 days 📦
Perfect — I'll order the blue dress
Great choice! Here's the link to checkout 🛍️

Officially connected to

Meta Business Partner·WhatsApp Business API·Instagram Graph API·Messenger Platform

Supported channels

Set up once, deploy everywhere

The same trained agent across WhatsApp, Instagram, Messenger, your website and email — no re-training per channel.

Most popular

WhatsApp

Official Meta Business API

Connect via the official Meta WhatsApp Business API — secure, compliant, reliable messaging on the channel your customers already use every day.

  • Official Meta Business API
  • Template messages & broadcasts
  • 24/7 automated responses
  • Rich media (images, docs, locations)
  • Free service replies within 24h window
  • Click-to-WhatsApp ad support

Instagram

Turn DMs into sales

Reply to Instagram Direct Messages automatically. Capture leads, answer questions, and sell products right in the DM.

  • Automatic DM replies
  • Story mention handling
  • Lead capture from DMs
  • Product catalog sharing

Messenger

Automate your Facebook page

Full Messenger integration for your Facebook page. Automate conversations and drive engagement at scale.

  • Page messaging automation
  • Quick reply buttons
  • Persistent menu
  • Handover to human agents

Website

Greet every visitor

Add a chat widget to any website. Your agent greets visitors, answers questions, and captures leads in real time.

  • Embeddable widget
  • Custom branding
  • Visitor tracking
  • Lead capture forms

Email

Inbox on autopilot

Let the agent read and answer support emails from your own address — same knowledge, same tone, no inbox pile-up.

  • Replies from your domain
  • Threaded conversations
  • Auto-triage & routing
  • Human handoff when needed

Everything in one place

Unified Inbox

All conversations from all channels in one place. Never miss a message, never switch between apps.

  • Single view for WhatsApp, Instagram, Messenger & website chats
  • Team assignment and internal notes
  • Contact management with labels and custom fields
  • Conversation history across channels
Inbox
Dana Levi
Is the blue dress in stock?
2m2
@moto.rides
Sent a DM about the tour
14m
Avi Cohen
Thanks! See you at 4pm
1h
Website visitor
Do you offer gift cards?
3h1

WhatsApp, in depth

WhatsApp Business API — What You Need to Know

WhatsApp is the world's most popular messaging app. Here's how business messaging works on the platform.

Message Categories

WhatsApp messages fall into four categories: Marketing (promotions, abandoned carts), Utility (order confirmations, shipping updates), Authentication (OTPs, verification codes), and Service (free replies within the 24-hour window).

Per-Message Pricing

Meta charges per message based on category and destination country. Marketing messages cost roughly $0.025–$0.14, Utility $0.004–$0.05, and Service messages are free. Rates vary by country.

24-Hour Customer Service Window

When a customer messages you, a 24-hour timer starts. All your replies during that window — including utility templates — are free. Each new customer message resets the timer.

Click-to-WhatsApp Ads

When a customer clicks your Facebook or Instagram ad that opens WhatsApp, a 72-hour free entry point window starts. All messages (marketing, utility, authentication) are free during this period.

Volume Discounts

Meta offers automatic tiered discounts for utility and authentication messages at higher volumes — up to 25% off at 10M+ messages per month.

Requirements to Get Started

You need a Meta Business Suite account, a verified business (legal documentation), and a BSP (Business Solution Provider) like AssistantLabs for API access, UI, and agent management.

Number Ownership

Each business owns its own WhatsApp Business Account (WABA). You cannot share a phone number between the regular WhatsApp app and the Business API at the same time.

Full WhatsApp connection guide

Questions

Channels FAQ

Everything about connecting channels, WhatsApp pricing, and the unified inbox.

Ask us on WhatsApp
Do I need separate agents for each channel?
No. One agent works across all channels. Train it once and deploy everywhere.
Is WhatsApp integration official?
Yes. We use the official Meta WhatsApp Business API — the same API used by large enterprises. Your messages are end-to-end secure and fully compliant.
Can I use my existing WhatsApp number?
Yes. You can connect your existing business number. Note that a number can only be active on either the regular WhatsApp app or the Business API at any given time — not both simultaneously.
How much do WhatsApp messages cost?
Meta charges per message based on category and destination country. Marketing messages range from ~$0.025 to $0.14, Utility from ~$0.004 to $0.05, and Service messages (replies within 24 hours) are free.
What's the 24-hour customer service window?
When a customer messages you, a 24-hour timer starts. All your replies during that window are free. Each new incoming message resets the timer, so active conversations stay free.
What's the difference between marketing and utility messages?
Marketing messages are promotional — offers, announcements, abandoned-cart reminders. Utility messages are transactional — order confirmations, shipping updates, appointment reminders. Marketing costs more.
Are Click-to-WhatsApp ad conversations free?
Yes. When a customer clicks your Facebook or Instagram ad that opens WhatsApp, a 72-hour free entry point window starts. All messages during this period are free regardless of category.
What do I need to get started with WhatsApp Business API?
You need a Meta Business Suite account, a verified business (legal documentation for Meta's verification process), and a BSP (Business Solution Provider) like AssistantLabs for API access and management.
Does AssistantLabs charge extra on top of Meta's messaging fees?
No. WhatsApp messaging costs are included in your plan. You only pay Meta's per-message fees, which are passed through at cost with no markup.
How do I add the website chat widget?
Copy a single code snippet and paste it into your website. Works with any platform — WordPress, Wix, Shopify, custom HTML, and more.
Can customers switch between channels?
Yes. The unified inbox ties all conversations to the same contact, regardless of which channel they use. Your agent sees the full history.
What are volume discounts for WhatsApp messages?
Meta offers automatic tiered discounts for utility and authentication messages at higher volumes. Discounts scale up to 25% off at 10M+ messages per month.

Start Connecting Today

Set up your first channel in under 5 minutes. All channels are included in every plan — even the free one.

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