What you get
Your agent already talks to customers all day. This connects that pile of real conversations to your own Claude, so you can ask about it the way you would ask a colleague — and Claude can go and fix what it finds, without you opening a settings page.
It works over MCP (Model Context Protocol), the standard way an AI assistant plugs into an outside system. In practice: you paste one address into Claude, sign in, and a set of tools appears that Claude can use on your behalf. Nothing is installed, and nothing runs on your computer.
There are four connectors, and they are separate on purpose:
- Agents — your conversations, contacts, channels and the agent's own knowledge. This is the one this guide sets up.
- Sales — groups, journeys and audiences in the Sales product.
- CRM — your companies, the people in them and the fields you defined.
- Tasks — your task board.
Before you start
Three things have to be true. The third one is the one that trips people up, so check it even if you are sure.
- An Assistant Labs account with at least one agent. If you have not built one yet, start with the 3-week playbook instead — there is nothing to ask Claude about until the agent has had some conversations.
- A Claude account. Any paid plan on claude.ai can add a custom connector. Claude Code works on the same account.
- An organization, with your agent in it. A connection is granted to one organization's agents, so an agent that belongs to no organization cannot be shared with anything.
If you do not have an organization yet
Open Account → Organization. If the page says you have none, click Create Organization, name it after your business, and you become its admin.
Then add the agent: creating the organization does not move your existing agents into it. On the same page, under Assistants, use Add assistant… and pick the agent you want to connect. If that list is empty, the connect screen will keep telling you there is nothing to share.
Only if you plan to use an API key
Signing in needs nothing more than the above. The API-key path is different: keys belong to the developer API, which is off until our team switches it on. Open Account → Developers, click Request developer access, say in a line what you want to build, and you will get an email — usually within one business day. Only an organization admin can request it, and only an admin can create keys afterwards.
Install the plugin
This is the shorter road, and the one to take. The plugin is everything in a single install: all four connectors, plus the operator that knows what to do with them. The alternative — adding one connector by hand — is further down, for when you want Claude to read your conversations and nothing more.
Claude’s own menus are in English even if you use Assistant Labs in Hebrew, so the button names below are written the way they appear on screen.
Same screens on claude.ai and in the Claude desktop app — they are the same settings. Install once and it follows your account.
Paste this address into the URL field and click Sync:
https://github.com/Assistant-Labs/claude-pluginIf you leave Sync automatically on, Claude may say it needs its GitHub App to have access to the repository. Grant it and the plugin updates itself when we ship; or turn the toggle off and update by hand later. Neither choice affects the install.
Sign in — the step that is not where you expect it
You installed a plugin and were never asked to log in. Most people read that as a failure and start over. It is not: the sign-in comes later, and you are the one who triggers it.
The plugin carries its four connectors inside it — your agent, Tasks, Sales and CRM. Because they belong to the plugin, they never appear under Customize → Connectors. That list staying empty is the expected result, not a broken install.
Each connector signs in separately, the first time something actually uses it. So you ask for it. In any Claude — the web, the desktop app, your phone — start a new chat and type:
/al-setupIt works out where you are: brand new, half configured, or running for months. The first thing it does is reach for your account, and that is what brings up the sign-in.
- One connector at a time. Signing in to your agent does not sign you in to Sales, Tasks or CRM. Each asks the first time it is needed, and you can approve only the ones you want.
- Your account, your permissions. No key, no password, nothing pasted anywhere. What you tick is what it gets.
- Two of them reach real people. Sending a message to a customer and sending a WhatsApp template are the only permissions that leave the building. Everything else reads or edits your own data.
In Claude Code the prompt is a command: run /mcp, pick the connector, choose Connect and sign in the same way. Use it any time you want to check what is authorised and what is not.The other way in — one connector by hand
Some people want less than the plugin gives them: Claude reading one agent's conversations, and nothing else. That is a connector — one address you paste in by hand, no operator, no marketplace. Everything you need for it — the address, the key button, and the list of what is already connected — is on one page inside the agent you want to share.
The same panel appears a second time under Account → Developers → MCP, for the whole organization rather than one agent. Either one works; the per-agent page is easier because it already knows which agent you mean.
Now make the one choice the rest of this guide follows. Everything below switches with it.
Sign in is the default. There is nothing to copy but the address — Claude sends you to an Assistant Labs login, you approve, and it is done.
On the API key path you first need a key. Click Create a key for Claude — the wizard opens with the right permissions already ticked.
Name it for one job: a key called “Claude” that only Claude uses can be revoked the moment you stop trusting it, without breaking anything else.
Connect claude.ai and the desktop app
Same screen in both — Claude Desktop's settings are the web settings. Do it once on a computer and it works in the Claude app on your phone too, on the same account.
Claude’s own menus are in English even if you use Assistant Labs in Hebrew, so the button names below are written the way they appear on screen.
- In claude.ai click your name at the bottom left, then Settings, then Connectors.
- Click Add custom connector, give it any name, and paste the address below. Leave the OAuth fields empty — the server tells Claude where to sign in.
- Click Add, then Connect. A sign-in window opens.
- Sign in with the same account you use in Assistant Labs, pick the agent, and approve.
- Open a new chat, click the plus next to the message box, choose Connectors, and switch it on.
https://mcp.assistantlabs.io/mcpThe sign-in window ends on this screen. It is the only place the decision is made, so it is worth reading rather than clicking through.
- Which agent — only agents you can already reach are listed, and the approval covers just the ones you tick.
- What it may do — untick anything you would rather not share. You can always reconnect later with more.
- Messaging your customers is off and stays off unless you deliberately tick it. Leave it off unless you specifically want Claude sending WhatsApp messages under your name.
- The address is part of the approval. A token approved for one connector is refused at another — so approving the Agents connector never quietly grants Sales or Tasks.
- In claude.ai click your name at the bottom left, then Settings, then Connectors.
- Click Add custom connector, give it any name, and paste the link below with your key in place of
YOUR_KEY. - Click Add. That is the connection done — there is no sign-in step, because the key is the credential.
- Open a new chat, click the plus next to the message box, choose Connectors, and switch it on.
https://mcp.assistantlabs.io/mcp?key=al_live_YOUR_KEYConnect Claude Code
Everything above works in the terminal too, and the plugin installs there in two commands.
claude plugin marketplace add Assistant-Labs/claude-plugin
claude plugin install assistantlabs@assistantlabsThen start Claude Code and type /al-setup, exactly as in the app. If it says the plugin is not active yet, run /reload-plugins first.
Check what is authorised: /mcp lists every connector the plugin brought with it and which ones are connected. Anything still asking to be authorised signs in from that same list.Claude Code takes the connector on its own too — useful when you want the agent's data next to a codebase, or want to script something against it.
Add the server. No key involved:
claude mcp add --transport http assistantlabs https://mcp.assistantlabs.io/mcpThen run /mcp inside Claude Code, pick assistantlabs, and choose Authenticate. Your browser opens on the same approval screen as above; pick the agent, approve, and go back to the terminal.
/mcpCheck it worked: /mcp lists the server as connected, and asking “list my agents” should come back with real names.One command, with the key in an Authorization header rather than the URL — the header is the safer carrier, and the terminal has a field for it where Claude's connector dialog does not:
claude mcp add --transport http assistantlabs https://mcp.assistantlabs.io/mcp \
--header "Authorization: Bearer al_live_YOUR_KEY"Then check it with /mcp inside Claude Code.
/mcpWhat to ask it
The connection is not a chat window onto your database — it is a set of tools Claude picks from. You describe what you want in ordinary language and it works out which ones to call.
Reading what actually happened
- “What did customers ask me this week?”
- “Which conversations got no reply?”
- “What time of day do most messages come in? Should I be staffing differently?”
- “Read the last 50 conversations and give me the five questions the agent answered badly.”
- “Has anyone complained about delivery times this month?”
Fixing the agent while you talk to it
This is the part people underestimate. Claude does not just report — with the edit permission on, it can change what the agent knows and the change applies to real conversations from that moment.
- “Customers keep asking whether we ship to Eilat. Add it to the FAQ and show me exactly what you changed.”
- “The agent is too formal. Loosen the tone but keep it polite.”
- “Re-read our website and update the business details from it.”
- “Simulate a customer asking about returns and show me what the agent says.”
- “File a training suggestion for that bad answer instead of changing it live — I want to review it first.”
Training suggestions are review-first: they land in the Training tab for you to approve. Nothing goes live on its own.
Contacts, channels and templates
- “How many new contacts came in this month, and where from?”
- “Which channels are connected right now?”
- “Draft a WhatsApp template apologising for a delayed order, then create it for me to submit.”
On very large questions: answers are capped so a single question cannot pull an unbounded amount of transcript — roughly 300 conversations per analysis and 200 messages per conversation. When a result is cut short it says so and asks you to narrow the dates, rather than quietly answering from half the data.
Sales, CRM and the board
There is nothing more to add. One address carries all of it — what you see is decided by what you ticked when you signed in, and you can change that any time without connecting anything again.
Sales
Groups, journeys and audiences: “which journeys are running and how are they doing?”, “build me a win-back journey for customers who have not ordered in 90 days”, “who is in the hot segment right now?”. Planning and drafting are granted by default; taking a journey live is not — that sends real marketing messages and cannot be recalled, so it is a separate tick.
CRM
Your companies and the people in them: “which accounts have no phone number?”, “who did we speak to at the plumbing firm?”, “fill in what is missing on this company from their website”. Reading is granted by default, and so is filling in blanks — enrichment never overwrites something a person typed unless you ask for it out loud. Changing how a page is laid out is a separate tick: a page is the app for everyone in the workspace.
The task board
“What is stuck?”, “open a task to call the supplier back, due Thursday”, “summarise everything assigned to me this week”. Both reading and writing are granted by default here — nothing on a task board reaches a customer.
Did not tick one at the time? Say so in the chat and it will point you back at the connect screen. The products you left off are one tick away, not another connector.
Disconnecting, and when it breaks
Access you cannot take back is not access you should have given. Both paths have a one-click undo, in the same panel you connected from.
- If you signed in — the connect page lists Connected apps: who is connected, what they may do, and when they last used it. Disconnect takes effect on that app's very next request.
- If you used a key — revoke it from Account → Developers → API keys. Every connection made with that key dies with it.
- “No agent to connect” on the approval screen — your account reaches no agent that belongs to an organization. Go back to Before you start and add the agent to your organization.
- Claude says it is not authorised — the key was revoked, or the sign-in was disconnected. Reconnect; nothing is lost.
- Claude refuses one particular request — that permission was not ticked at approval time. Disconnect and reconnect, ticking it.
- The connector was added but the chat ignores it — it is off in that conversation. Click the plus next to the message box, choose Connectors, and switch it on. It is per-chat, not global.
- You pasted the address and nothing happened — check you copied the whole thing, including
/mcpat the end.
Next, the same job on the other side of the fence: connecting to ChatGPT and Codex.